Website Design
If you are looking at creating a new website or redesign your website, you may as yourself why is good website design so important. How does it impact and your business and your customers?
Image of the brand
First of all when your audience lands on your website, you need to create a good image of your business. The audience decides if the want to engage with the brand or not. You want to give it your best shot at impressing your audience. You want them coming back for more.
Your website needs to keep up with the trends and navigation needs to be straightforward. You need to focus on grabbing your audience’s attention after they are on your site.
Web design is important because it impacts how your audience looks at your brand. The impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor. A good web design helps you increase your lead conversion.
Helps in Search engine optimization (SEO)
Web design helps in better SEO. Many web design elements and practices have an impact on how you publish content on your website. This affects how search engines like Google index your website. Web design can be difficult to understand if you’re not familiar with how it works, but to put it simply, your code needs to be SEO-friendly.
Impresses the customer
Your website is like a first person your audience comes in contact with. If your website is modern, trendy and interesting, your audience will feel more welcome on your page and will stay on your site without bouncing off. Every visitor you impress is a potential lead. On the other hand, if your website is outdated and unappealing it makes a poor impression of your business.
It builds trust and confidence
People don’t trust poorly designed websites. For instance if they see your poor design or the information looks outdated, they won’t trust your site or your brand. Nowadays having an SSL Certificate is very important. Meanwhile Google made changes to its algorithm in order to give the upper hand to HTTPS-enabled websites. This has been evident in various studies conducted by SEO experts around the world. Research shows a strong correlation between HTTPS and higher search engine rankings.
Beat your competitors
You want your website to be different and stand out from your competitors. If you have an old, outdated, and low-quality website, your competitor’s will beat you at your game. A good website design will deliver better results.
Websites are an opportunity for you to stand out from the rest. When you’re competing with other in the market, you generally have the same services and similar pricing. You need that one thing that will make your business stand out from the rest. You need to give your audience a reason to pick you over the rest.
Consistency
When you’re trying to bring in leads for your business, you want to create lasting a impact. You want your audience to recognize your brand so they choose you when they’re ready to convert. Online web designs are important because they help create consistency across your page.
Consistency is key. Having the same fonts, styles, and layouts across every page on your website is very important. You want the user to get familiar with your font, logo, colors and layout.
If your website lacks consistency, people will bounce from your website to a competitor’s website as that site looks more professional and appealing to them. By building consistency, you keep leads on your page longer and get them familiar with your business. You’ll earn more leads and ultimately lead conversions with a good website.
Are you ready to take your online presence to the next level? Don’t miss the chance to create a captivating website that truly reflects your brand and attracts your target audience.
If you are looking to get your next website contact Little Genie Creative today!
