As a website designer in Wellington, a key part of my work is helping businesses modernise their online presence so it reflects where they are today, not where they started. This ANCA Chartered Accountants website redesign is a great example of how a refreshed brand identity and a well-structured WordPress website can improve clarity, professionalism, and lead generation.
The client: ANCA Accounting Solutions
ANCA Accounting Solutions is a chartered accounting firm based in Auckland that needed a more modern and professional online presence to match the growth and direction of the business. The existing brand and website no longer reflected their current position, and there was a clear opportunity to improve both the visual identity and the website experience.
The challenge
The main challenges included:
- The existing website no longer reflected the maturity of the business
- Branding needed a refresh to feel more modern and aligned
- Website structure needed improvement for clarity and usability
- SEO needed strengthening to improve visibility on Google
- The business wanted to generate more enquiries through the website
The goal was to create a stronger digital foundation that would support both credibility and lead generation.
Project goals
The ANCA website design project focused on:
- Designing a new logo and refreshed brand identity
- Building a modern, professional WordPress website
- Improving website structure and user experience (UX)
- Strengthening SEO to improve Google visibility
- Creating clear pathways for lead generation and enquiries
As a website designer in Wellington, my focus is always on balancing design with performance, ensuring the website not only looks good but actively supports business growth.
Branding: logo design
A key part of this project was designing a new logo that better reflected ANCA’s professionalism and credibility as chartered accountants.
- The new logo was designed to feel:
- Clean and modern
- Professional and trustworthy
- Simple enough to scale across digital and print use
This provided a strong foundation for the rest of the website design.
Website design & development (WordPress)
The new ANCA website was built on WordPress, allowing for flexibility, scalability, and strong SEO performance.
- Key website design improvements included:
- A clearer, more structured navigation system
- A simplified user journey to key services Improved homepage layout for stronger first impressions
- Consistent typography and spacing for readability
- Mobile-friendly responsive design across all devices
The goal was to make the website feel easy to use while maintaining a professional, trustworthy tone.
SEO & lead generation focus
A strong focus of this website design project was improving SEO and increasing lead generation opportunities.
This included:
- Structuring pages for better Google indexing
- Improving headings and content hierarchy
- Optimising content for search visibility
- Creating clearer calls-to-action across the site
- Designing enquiry pathways that are simple and intuitive
These changes helped position ANCA more effectively in search results for relevant accounting-related queries.
Results
Since launch, ANCA has started receiving enquiries through the website, with some users specifically mentioning they found the business via Google.
This is a strong indicator that the SEO improvements and website structure are working effectively.
Early results include:
- Increased website enquiries
- Improved visibility through Google search
- Positive user feedback on clarity and professionalism
- A stronger overall digital presence
Why website design matters for a business
For service-based businesses like chartered accountants, a website needs to do more than look professional, it needs to build trust quickly and guide users toward making an enquiry
- A well-designed website:
- Builds credibility instantly
- Helps users understand services quickly
- Improves visibility on Google Converts visitors into enquiries
This project highlights how strategic website design can directly impact business growth.
Final thoughts
The ANCA Chartered Accountants project is a strong example of how thoughtful website design, combined with branding and SEO, can transform a business’s digital presence.
By creating a clean, modern WordPress website and aligning it with a refreshed brand identity, ANCA now has a platform that not only looks professional but actively supports lead generation.
Looking for a website designer in Wellington?
If you’re looking for a website designer in Wellington to create a modern, user-friendly, and SEO-optimised website, I design and build websites that help businesses attract the right clients and generate real enquiries.
