Why hire a graphic designer?

Branding is one of the most important aspects to any business that is why it is important to have a great graphic designer. It reflects who you are as a business, but also depicts your company story from the very beginning. Here are 10 reasons why graphic designers are so important.

They say a picture tells a thousand words. If that is the case, then it pays to get a great designer.  A great quality designer can do wonders for your brand.

A Graphic Designer knows how to evaluate an image:

Firstly artists who understand visuals create visuals that leave long lasting impacts on your customers. Long lasting impacts on your customers equates to customers returning to your business time and time again. A good designer will assess the position of your company, what colors best suit your style, your philosophy and can craft compelling images for your business that works.

Flexibility with budgets:

We understand that businesses come in all shapes and sizes but so do budgets. A good designer will be able to solve your budget concerns and work alongside you to come up with visual solutions for your business that don’t have to break the bank in other words you may be able to save in some areas and spend a little more in others. Building a good relationship with your designer is what is key.

Visual Communication:

Everyone has strengths but when it comes to communication in the design world it really is a whole new ball game. Being able to break down the design process for businesses leads to better results. From the very conception of logos, websites, packaging, and other design materials the process can be made a whole lot easier with a quality designer. Not only that they will purposely explain each element and as to why it was crafted in such way.

It’s all about the numbers:

Companies want return on their money invested. Having quality designs, products, packaging, and brand identity can be the difference between being a good business to being a wonderful business. Your brand is more than a reflection of your business it’s a vibe that your customers get from seeing your products and services. It’s all about brand value and ultimately providing value to your customer. Great design creates great customers.

Brings professionalism to the party:

Remembering that your business is the first sighting that your customer sees visually it is imperative that you provide an impression that sets a precedence. With a combination of brochures, business cards, business document templates, even down to having the right amount of spacing between font styles can set you above the rest. A great designer will package all these marketing elements together in such a way that truly shows your business in a great light but also ensures there is consistency across the board.

A good designer will get you noticed:

Above all humans are visual creatures and it often takes a few seconds for something to be noticed. With attention spans decreasing from so much content it really does pay to have the right design elements in place to draw interest. Having a good designer working with you will help your business get in front of not just any customer but the right customers.

Find the Gaps:

As they say ideas not put into action are just ideas. Getting your designer on board from the very begging can mean a long-lasting relationship with your ideas being actioned as well. By brainstorming with your designer, you can narrow down the ideas that are working and remove the ones that won’t get you to where you want to be. The same goes for all your marketing material.

Prioritise effectively:

Firstly as a business owner you know that utilising your time wisely is paramount to success. Graphic designing takes an innate sense of ability, software capabilities, time, and other resources to get projects over the line. Secondly getting the reassurance you are really after and seek professional advice for your design work. It will leave you free to focus on other areas you could gain better traction in.

Understand a range of design platforms:

Great Graphic designers will understand your needs, for example the difference between layouts, forms, typography, lighting, colour, space, and even visual context. Some parts of your imagery will work a certain way with a certain combination of text and logos and other times they won’t. Making sure your brand truly showcases your business in the best possible way is really what it’s all about. It really does pay to have great design working for you in a way that lasts.

Brand Visibility:

Above all hiring graphic designers help you to create outstanding design and helps your brands stand out from the rest.

If you are looking to hire a graphic designer contact Little Genie Creative!